WE SUPPORT FARMERS

Nearly one billion people face hunger every day in this world, while the unsustainable patterns of consumption and production from which they are excluded have placed us all on a collision course with our planet’s ecological limits. We have entered an age of crisis where; food price spikes and oil price hikes. There are millions of individual stories of suffering and heartbreak as families struggle to cope with deepening poverty. Households are falling into debt and mothers and children going without meals and healthcare. There is growing recognition within the agricultural research and development community of the need for smallholder producers to shift traditional farming strategies to those of more innovative farming leading to better farm incomes. One such innovative approach relates to the establishment of linkages between farmers, producers and markets. This approach to be effective, calls for priority attention to issues on access to technology and information, institutional arrangements and support services, policies, capacity building of producers, and identification and development of markets, among others.

To overcome this situation we need to grow more food; for this we are supporting small farmers in Pakistan. We have introduced an idea of Community which generally focuses on the production of high quality cash crops for local community and market needs, which is resulting in stronger consumer-producer relationship. The small farmers are organized into groups which share the market information and help during our training and advocacy campaigns. We are maintaining the data of small progressive farmers and helping them through regular trainings and market support. Your support will be indispensable as we move towards a journey of full transformation through poverty eradication in Pakistan and AJK.